Web design

Choosing a Web Designer

Many small business owners struggle with deciding on how to make the right choice
for designing their website. They search the web for help with their website and
find that the choice is harder than they thought. Currently there are (literally)
millions of websites who claim to be professional Singapore web design. However, one
must be careful in choosing the right person or people in which to trust their
company image. In this article, I will attempt to categorize web designers into
manageable groups, and teach the reader the difference between the types.

Web designers fall into four general categories: freelance amateur, freelance
professional, web design company singapore, Web Development Firm.

Freelance Amateur

The majority of web design Singapore you will come across, especially searching the
Internet, are freelancers. That is, individuals who do web design but are not
employed by a web design company. Some are self-employed professionals but most
of these freelancers are amateur-hobbyist types. They find a copy of FrontPage?
came with their MS Office? Suite. They discovered how fun it could be to make
web pages so they started telling their friends that they could “design”
web pages.

The “pros” of using an amateur is that they are very cheap. The “cons”
are too numerous to mention, but I’ll point out a few. They have no training;
they have little knowledge of what makes a good website work; they do not understand
HTML code or CSS but only FrontPage point and click; they do not understand
general design and layout concepts and they have little real experience. The
biggest reason they should be avoided for the serious businessperson, is that
their work looks amateurish, which makes your company look amateurish. Who wants
that?

Freelance Professional

A professional is often defined by simply being paid. People think that if
you are paid for something, then you are professional. Maybe that’s true in
the Olympics, but for the business services world, you are not a professional
until you are established and respected as one by your clients and peers. Freelancer
professional web designers are a giant leap from the amateur in that they have
established a portfolio of respectable work. They have some sort of qualified
training and experience and they have credentials that can be verified by contacting
references. They have a good reputation with their clients and other professionals.
In general, a good freelance professional web designer can be good person to
have doing your site. But they are hard to distinguish from the amateur when
you are just searching the web.

The upside is, if you find a good one they are significantly cheaper than a
web design company. But that is usually the only upside. If the budget limits
you, then a freelancer will do for a small project. But anything seriously important
should be left to a professional company.

Some downsides to using a freelance pro are that they are usually part-time,
meaning they are limited in how much time they can devote to your project. They
are also limited in what they can do for you. Most freelancers are specialists
in one area and generalists in everything else. Some have no skills in anything
except their one specialty and often you will have to find others to fill roles.
In addition, freelancers are not always cheap although many of them are aspiring
to create their own company; some are highly sought after and charge $100 per
hour or more for their work. My advice here is, if you have that much to spend,
go with a company that has a team of professionals to get the job done in a
timelier manner.

Singapore web design Company

This is the next step beyond a freelance professional. The web design company
offers the “whole show”. They provide real project management and
have pulled together a team of web experts to get a wider range of jobs done.
A company can provide a much higher level of expertise in web design, programming,
content development and more.

Such a company is usually very small, yet large enough to handle larger scale
projects. Compared to the most highly qualified freelancer, a company has a
diversity of talent and collaboration working for them. The end-result is usually
a much higher quality product.

The only real drawbacks are on the one hand, the web design company is more
expensive than a freelancer because there are many more people on the job. However,
you get what you pay for rings true. On the other hand, for very large projects
or long term development, web design companies may be too small and usually
do not have the human recourses to accommodate that $500,000 contract. In the
end, for serious business people looking for quality and professionalism and
who can’t afford the big firm, this is the way to go.

Web Development Firm

As the title implies, a web development firm is like any traditional company.
They have a staff of office workers, they have owners and officers, and they
have a team of talented professionals who are paid a good salary for their work.
They often have a sales force that do inside and outside sales. The quality
of their work goes without saying, as you could not be so well-established by
doing shoddy work. These firms offer teams of very talented professionals who
work on your project and get the job done in a timely and extremely efficient
manner. Additionally, they usually cover all aspects of website development
including marketing and advertising. They may have teams of specialists that
they can deploy to your location and work in-house under a temporary contract.
The possibilities are endless.

If price is not an issue and the highest quality work is necessary, then this
is who you want to do the job. For smaller budget businesses, a quote from an
established web development firm might knock you off your chair, but know that
companies who have project requirements that reach hundreds of thousands of
dollars know the score. Thus, the only real drawback for a web development firm
is that they are usually very expensive. Then again, cost is relative and bigger
companies like to work with bigger companies.

In summary, the choice is yours. I would recommend for the serious businessperson,
that you budget a decent amount of dollars to properly design and execute a
professional website. I would avoid the amateur and outsource to an individual
or company with good experience and reasonable rates to create my web presence.
If money were no object, then I would only deal with established firms and pay
the big bucks to get the job done right and done well.

Article Source: http://EzineArticles.com/4048290

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