The professional Singapore web design it responsible for creating an effective website
for it’s owner and of all the pages on a website none is more important than the
homepage. The homepage of a website is normally the one which a person lands on,
or visits quickly after landing on another page. The perspicacious web designer
will therefore spend more time thinking and designing this page than any other
on the site. University research into Human Computer Interaction (HCI) has identified
several recurring themes that need to be addressed by any person undertaking web design company singapore.
Research has shown that most web users will return to the home page even if
they land on a page within the site. It is important therefore to make the users
navigation to the home page as effortless as possible. Many pages on a website
use the logo in the top left hand corner of a web page to take people to the
homepage. However it has been found that not all users are always aware of this
fact, especially novice users. It is advisable therefore to have a link labelled
home to help those particular users.
Display All Options
The sagacious web site designer knows that you should present all major options
that are available on the home page of a website. If the web design relies on
the user clicking several times in order to find out the full extent of the
site then the web design is fundamentally flawed. So when creating the home
page think about the major sections of the site and ensure that the appropriate
links are on the homepage.
First Impressions Count
What ever it is, people tend to make there minds up very rapidly and quite
often for trivial reasons on the first impression they get from landing on a
site. You might have highly relevant important content on your website but if
the user is put off by your presentation on the home page the user will never
discover it because they have moved on rapidly. You never get a second chance
in these matters so invest time in the web design for the home page and create
a good impression. Furthermore, it is best not to rely on your own judgement,
produce several options through a variety of designs and get independent people
to assess if you have accomplished your design intentions.
State Your Purpose
When surfing the web quite often I come across a site and I do not understand
what the sites purpose is and the effect of that is usually to navigate away
to a different site. Consequently the savvy web design will clearly state, in
no uncertain terms, it’s raison d’etre. It is important not to rely on web users
to read a lot of text to determine what the site is about – a visitor will make
quick decisions not long and informed decisions Be clear, be brief, tell the
user what the site can do for them.
Given that it has already been established that a web design should display
all the major options available and state the sites purpose, one must remember
that brevity is key. The amount of prose on a home page should therefore be
limited otherwise the homepage will rapidly bloat into something where the user
will be put off because of the amount of reading that is required for them to
find what they are looking for. Keep it to major headings and link titles is
the insightful web designers brief.
Does It Look Like A Home Page
We all know what a home page looks like don’t we? So make sure the home page
looks like a home page. Many graphic designers like breaking the rules, presumably
because they can and it makes them feel as if they are different from the rest.
However they are doing this to the detriment of the users browsing experience.
An effective web page is one where a user can find things in the usual place
– so place things in the usual place.
Limit Page Length
Research has shown that users don’t like scrolling. Consequently an astucious
web design will therefore try to limit page length and importantly place the
most relevant items towards the top of the page. If you think about it for a
while and view your design from the users perspective – would you really scroll
a web page you had just landed on on the off chance that what you are seeking
was hidden at the bottom of the screen?
Display Recent Changes
If the web site has changed a canny web design will tell the user that on the
home page. There are various reason for incorporating this feature into the
home page ranging from not surprising the user before they navigate users, or
to get existing users to visit the new pages.
Consider Panel Width
Page and panel width issues can be the better noir of many web designs. The
width of panels on a web page seems to be essential for assisting users comprehend
the overall layout of a website. In one research based study, participants rarely
selected the information in the left panel because they did not understand that
it was intended to be a left panel. In a follow up study, the panel was made
slightly narrower, which was more consistent with other left panels on other
websites experienced by users. The newly designed left panel was used more.
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