Web design

Web Design Basics

Professional web design has become vital during recent years. A few years ago,
it was estimated that a visitor to a web site took about 8 seconds to decide to
stay on that web site or click the “Back” button. That was then, this
is now: Your web site has only about 4 seconds to make an impression on the visitor.
That is not much time at all! Today, people want instant results. Few people even
wait to see the entire Singapore web design before making their decision. If your web design
does not grab their attention immediately, they won’t stick around. And if your
web site does not offer something of benefit, they won’t bookmark it and they
won’t come back (more on that later).

So, with that in mind, let’s discuss some practical ways to grab the attention
of web design Singapore visitors. Then, in a future article, we will talk a little about
keeping their attention with good web site content. Remember, people spend most
of their time on the Internet reading. They read search results, news items,
how-to articles and forums. A professional web design company singapore will take this
into account. But that is for later. First, we have to keep visitors attention
(remember the 4 second rule).

Get to the Point.

We live in a fast-paced society and we are used to instant results: Microwave
meals in 5 minutes, lose 5 pounds in 5 days, 30 minute oil changes, see results
from fitness equipment in 20 minutes a day, and on and on.

The Internet is no different and it actually may be less forgiving of web sites
that don’t deliver results quickly.

The 4 second rule that we spoke of earlier does not mean that your entire web
page must load in 4 seconds. Rather, it means that a visitor to your web site
has to at least see something interesting within that 4 second window. So, to
test your site, while it is loading, ask yourself:

How much time passes before I see anything?

What is the first thing I see on the web page?

How much time passes before I can read some text?

How long would it take a visitor to determine what the web site is about?

Try this suggestion yourself and then try to enlist the help of some of your
friends. The more people you have to test your web site, the more thorough your
results will be.

Ideally, the site should load top to bottom and left to right. However, your
design should adhere to the reading habits of your target audience. Some countries
read from right to left so, make sure you know your audience. Also, the most
eye-catching elements should load first. Once these load, they will grab the
visitor’s attention. Then, the rest of the page can finish loading.

What Graphics Format Should I Use?

This is probably one of the most overlooked aspects of Singapore web design. How many
times have you visited a web site and cringed at the slow loading pictures.
I’ll bet you did not stick around to see everything load.

In most cases, web sites that have this problem were created by someone who
bought a Web Design How-To book, created a web page that says “Hello World”
and now think they are an expert. Or, possibly they are learning web design
and created this slow loading site as a favor for a friend or family member.
At any rate, hiring a professional web design company will prevent bad design
from happening to you. In the meantime, here are some very basic guidelines
regarding those very important web site graphics:

More about the .JPG file format:

.JPG (Joint Photographic Experts Group) format allows images to contain up to
16 million colors. It also supports Variable Compression, which allows you to
reduce the size of the image at the cost of some of the detail. In order to
take full advantage of this feature, you will need a graphics program which
will allow you to preview the image after you have compressed it. Some of the
more popular graphics programs are Photoshop, Fireworks and Corel Draw.

JPG is not a good format for images with only a few colors or for text created
as an image. The finished image will be of poor quality.

More about the .GIF file format:

.GIF (Graphics Interchange Format) support up to 256 colors. It also supports
“transparency” which allows you to specify the background of the image
to be invisible, thereby letting the web page colors show through.

Graphics in this format are also “looseless”, meaning the final quality
is not adversly affected by compressing.

Boiling it Down.

For the most part, here is a good way to determine what format you should use
for the graphics on your web site:

If your graphic has many colors (such as a photo) use .JPG as the format, However,
make sure that the file size is not so large that it prevents the web page from
loading quickly. Find a good balance between image quality and file size.

If your graphic has only a few colors (such as a chart) use .GIF as the format.

Of course, this is somewhat oversimplifying the very important role of graphics
in your web site design. If you hire a professional web design company to create
your web presence, he or she should follow these guidelines during the design
process. You should make sure that the rough drafts you receive from the designer
adhere to good design standards.

Make Them Want More.

Of course, no matter how well organized your web site is and how effective it
is at grabbing the visitor’s attention, they have to view your web site as important.
You have to give them reasons to stay and browse your site, to bookmark your
site so they can refer to it again and to tell others about your site so you
can build new visitors.

We will consider how to tackle this aspect of quality web site design in an
upcoming article. That article will focus on three main ways to keep visitors
coming back:

Offer something of value

Newsletter

Free tips

Monthly coupons

Good, quality marketing copy

Put effort into the words of your web site.

Remember, the Internet is made up of web pages and for the most part, pages
are meant to be read.

Easy to use web site navigation.

If visitors can’t get around easily on your web site, they won’t stay very long.

Article Source: http://EzineArticles.com/195729

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