On the first page of Google, you will have a choice of around ten or so different
business links to click on. If you click through to a web design that looks unprofessional, in an instant you will probably be clicking
on the next link. Many small business owners mistakenly believe that simply having
a web presence is all that is needed to gain the benefits of online marketing.
First impressions do count
The design of your website represents the first impression your customer has
of your business. If the web design of your site is outdated, or the information
is poorly organized, or if your home page is so cluttered that it is hard to
know what to look at, your website and web design is probably not working for
you. Your visitors will not stay on your site, and take one look at your home
page web design and move onto another site. Remember, a competitor’s web site
is only a click away.
Keeping up with the competition
Do a search on Google for your competitors and go and look at how they are
representing themselves online. Can you learn from these sites? Is their web
design more contemporary, more professional looking than yours? Your website
needs to, at the very least, look as professional as your competitors if you
want to be competing with them at the same level.
How often should you update your web site design?
Generally, web designs can start to look dated after two to three years, depending on the
style and quality of the design. Like fashion, web designs do go out of style.
The simpler and cleaner your web design is, then generally the more timeless
the design. The more contemporary and ‘now’ your web design is, the quicker
it will date.
Your web design should look contemporary when compared to your competitors.
Measuring the success of your website
This has never been easier. With all the software that is available to provide
you with statistics on website visitors, including what pages they looked at,
how they got to your site, keyword searches, etc. it is not difficult to see
if you are going wrong. If all your visitors come to your home page and then
leave the site, your web design probably has some usability issues that you
will need to address.
Creating the illusion
Web designs can be deceptive. You can use a web design to create the illusion
that your small business is large and thriving with seemingly hundreds of employees,
even if it is not. Creating the illusion is the first step to making this a
Who shouldn’t create your web design
Definitely not your brother’s friend who has just finished an HTML course and
offers to do your web design and build for free, and definitely not your system
administrator who has area.
It is worth paying someone to do a good job, than have a website designed built
for free that can possibly damage the professional image of your business and,
in fact, turn customers away.
Is it time for a new web design?
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